Amazon A+ Content Guidelines + Expert Tips & Great Examples

So, what exactly is Amazon A+ Content, and why should you care about it? Simply put, it's a powerful feature that lets brand owners spice up their product listings on Amazon. If you're enrolled in the Amazon Brand Registry, you're in the club and can access this powerful tool.

Amazon A+ Content goes beyond the standard product description. It lets you use high-quality images, detailed descriptions, comparison charts, and even video content to make your product pages pop. Imagine turning a plain, text-heavy page into a visually rich experience that not only looks great but also provides valuable information to your customers. This isn’t just about aesthetics; it’s about giving shoppers everything they need to make an informed decision.

Why does this matter? Well, here are the key benefits of using Amazon A+ Content:

For brand owners enrolled in the Amazon Brand Registry, A+ Content comes at no additional cost, making it an accessible and valuable tool.

A+ Content enhances the shopping experience, making it easier for customers to find all the information they need to make a purchase decision. According to Amazon, implementing Basic A+ Content can increase sales by up to 8%. If you take it a step further with Premium A+ Content, you could see sales increases of up to 20%.

By offering clear and detailed product descriptions, customers know exactly what they’re getting, reducing the likelihood of returns due to mismatched expectations.

In a crowded marketplace, A+ Content helps your products stand out. It highlights your brand's unique features and strengths, making it easier for customers to choose you over competitors.

Well-optimized A+ Content can improve your product's search visibility on Amazon, making it easier for potential customers to find you.

First things first, not everyone can create A+ Content. It's exclusively for brand owners registered in the Amazon Brand Registry, vendors, and a few select sellers with special permission. This rule keeps things legit, ensuring only verified brands can use this feature.

• Text: Keep it snappy and to the point. Avoid using promotional language, ALL CAPS, or making over-the-top claims. Good grammar and spelling are a must!
• Images: Quality is key here. Your images should be at least 970 x 300 pixels, clear, and professional. Steer clear of low-res or watermarked photos.
• Fonts and Colors: Amazon has a specific set of fonts and colors to use. Sticking to these helps maintain a consistent look across the platform.

• No Pricing or Promotions: You can’t include pricing, promotional messages, or discount details in A+ Content.
• No Seller Information: Keep it brand-focused—no contact details, website links, or social media handles.
• No Customer Reviews: Leave the reviews for the customer review section; they’re not allowed in A+ Content.

Make sure everything you include is accurate and follows Amazon’s policies. Misleading content or unproven claims can get your content rejected or removed. Always adhere to the specific guidelines for your product category.

• Images: Use only original images. Avoid using logos or branding that don’t belong to your brand.
• Videos: If you can use them, keep videos short, high-quality, and relevant. They should also meet Amazon’s video content standards.

Including technical specifics can be really helpful for potential buyers who are looking for that extra bit of information. Whether it’s dimensions, materials, or unique features that can’t be fully shown in listing images, make sure your customers have all the facts they need to make an informed decision. These details provide a clearer picture of what they’re purchasing, reassuring them and reducing any doubts.

Highlight what sets your product apart from the competition. It’s a great way to show off your strengths and help customers see why your product is the best choice.

Everyone loves a good story, and your brand’s journey is no exception. Use the Brand Story feature to share your values, mission, and what makes your brand unique. This deeper connection can turn casual browsers into loyal customers.

If you have access to Premium A+ Content, definitely take advantage of this feature. Videos are a fantastic way to show off your product in action. Whether it’s a demo, a tutorial, or a behind-the-scenes look, videos can engage and inform your audience like nothing else.

Interactive elements like hover hotspots, a Premium A+ Content feature, are perfect for giving detailed information without overwhelming your page. Customers can hover over different areas to learn more about specific features, making the shopping experience more engaging and informative.

Got questions? Adding a Q&A section can be a great way to address common queries and concerns directly within your content. This helps reduce doubts and makes it easier for customers to hit that “Buy Now” button with confidence.

Ensure your A+ Content is mobile-friendly. With a significant portion of shopping done on mobile devices, it’s crucial that your content looks great and is easy to navigate on smaller screens. This includes using legible fonts, clear images, and a layout that adapts well to mobile formats.

Keep your branding consistent across all A+ Content. Use the same logos, colors, and font styles that represent your brand identity. Consistency helps build brand recognition and trust, making your products easily identifiable to customers.

Let's check out a few examples that effectively use this feature to enhance their product pages and connect with customers.

Wholestory Collective hits the mark by weaving a compelling brand story into their A+ Content. They talk about turning discarded banana leaf fibers into beautiful products and supporting Nicaraguan artisans. This story not only highlights the product’s quality but also appeals to customers who care about sustainability and ethical practices. It’s a great example of how a good story can make a product even more appealing and meaningful.

Tyron’s A+ Content is bright and consistent—just what you need to catch someone's eye. They do a fantastic job of showing how the product looks when installed, which helps customers visualize it in their own spaces makes the product feel real and tangible.

Element Tattoo Supply nails it with their A+ Content, which features actual photos of tattoos created with their black ink. This approach sets clear expectations for customers about the product’s quality and performance. Plus, the black-themed A+ Content is consistent with the product itself, reinforcing the brand’s focus on bold, high-quality ink. It’s all about showing, not just telling, and this helps build confidence and trust with potential buyers.

We! Connect Cards keep things clean and informative with their A+ Content. The layout is easy to navigate, and what really stands out is their TEDx video. Featuring this gives a huge boost to the product’s credibility and shows it in action. It’s a great way to build trust and showcase the product’s effectiveness.

The Aireman Wingman Air Filter's A+ Content is on point. The graphics are not only informative but also communicate a sense of freshness. They’ve also nailed it by including a clear, step-by-step guide for changing the filter pad—super handy! This makes the product feel user-friendly and accessible, which is a big plus for potential buyers.