Frequently Asked Questions
General
What services does Your eCom team offer?
Your eCom Team provides four core services: paid ads, creative services, brand operations, and SEO.
How do you optimize product listings for better visibility?
We audit each of the product's primary conversion variables: creative, SEO, pricing, social proof, variations; then implement improvements across the board to help products convert better and out-maneuver competitors.
Do you require long-term commitments?
No, all our contracts are month-to-month based on performance.
How do you communicate with clients?
We set up a dedicated Slack channel for daily communication and recurring monthly meetings to review strategy.
What types of reporting do you provide?
We build a customized dashboard for each client that provides them with accurate performance metrics on their daily, weekly, and monthly sales performance.
How do you approach a competitor analysis?
We have two approaches when reviewing your competitor landscape; a business and creative audit that accounts for brand performance relative to potential competitors.
What is our approach to managing paid ads?
We receive guidance from a brand owner on profitability targets, then we work backwards through their campaigns to ensure they're achieving their efficiency targets.
Can you help with inventory management?
Yes, but we prefer to have the brand owner handle inbound shipments. On our end, we build and maintain a comprehensive inventory forecasting model to help stay in-stock on key SKUs.
Can you manage our Shopify and Amazon store?
Yes, our team is built to manage both channels. We can build and optimize both Amazon and Shopify storefronts. We also have the team to manage ads on Amazon, Google, and Meta.
Creative
What types of creative services do you offer?
We offer product photography, lifestyle photography, listing images, infographics, A+ Content, Amazon Brand Store designs, and video content creation tailored to Amazon and eCommerce platforms.
How can creative services improve my Amazon listings?
High-quality visuals are essential for standing out in the competitive Amazon marketplace. We create compelling imagery that highlights your product’s key features, increasing click-through rates and conversions.
Do you provide custom creative packages?
Yes, we tailor our creative services based on your brand’s needs, whether it’s a full catalog overhaul or individual product enhancements.
Can you help with A+ Content and Amazon Brand Store design?
Absolutely! We specialize in creating visually engaging A+ Content and designing Amazon Brand Stores that resonate with your target audience and elevate your brand’s identity.
Will you complete a one-time creative project?
Yes! We'll execute a one-time creative refresh on your entire catalog if that's your preference.
Will you complete a one-time SEO refresh?
Sure, we love executing an SEO refresh. They're a very powerful project that can impact future sales performance.
How long does a creative project take?
The timeline depends on the scope of the project. A complete brand creative refresh typically takes 6-8 weeks.
Will I get a preview of the creative before it’s finalized?
Yes, we share drafts and previews throughout the process to ensure the final creative matches your brand’s vision and needs.
What’s included in your creative audits?
Our audits look at three different asset types for your Amazon store: main listing photo, listing photos, and A+ content or brand store.
Can you help with inventory management?
Yes, but we prefer to have the brand owner handle inbound shipments. On our end, we build and maintain a comprehensive inventory forecasting model to help stay in-stock on key SKUs.
How do you ensure brand consistency across all creative assets?
We work closely with brand guidelines and ensure all creative assets align with your brand’s identity, tone, and messaging to maintain consistency across all platforms.
SEO
What is included in your SEO services?
Our SEO services include keyword research, competitor analysis, backend search term optimization, and ongoing SEO performance monitoring to boost organic rankings on Amazon.
How long does it take to see results from an SEO refresh?
SEO results are not immediate, but many clients start seeing improvements in rankings and traffic within 4-6 weeks after the optimization.
What is the impact of SEO on Amazon sales?
Effective SEO improves your product’s visibility, helping you rank higher in Amazon search results. This leads to more clicks, better conversions, and long-term sales growth.
How do you communicate with clients?
We set up a dedicated Slack channel for daily communication and recurring monthly meetings to review strategy.
How do you perform keyword research?
We conduct in-depth keyword and competitor research to identify high-traffic, relevant keywords. These are then strategically implemented into your listings to improve rankings and visibility.
Will you complete a one-time SEO refresh?
Sure, we love executing an SEO refresh. They're a very powerful project that can impact future sales performance.
Do you offer ongoing SEO management?
Yes, we offer ongoing SEO management to continuously optimize listings, monitor performance, and adjust strategies based on market trends and algorithm updates.
How do you measure SEO performance?
We provide custom dashboards that track keyword rankings, organic traffic, and sales performance, so you can see the direct impact of our SEO efforts.
What is a backend search term update?
Backend search terms are hidden keywords within Amazon listings. We optimize these to improve product discoverability without affecting the visible content of your listings.
Can you help with an SEO strategy for a new product launch?
Yes, we develop SEO strategies for new product launches, ensuring you target the right keywords from the start to maximize visibility and sales.
Can you manage our Shopify and Amazon store?
Yes, our team is built to manage both channels. We can build and optimize both Amazon and Shopify storefronts. We also have the team to manage ads on Amazon, Google, and Meta.
Paid Advertising
What types of paid ads do you manage?
We manage Sponsored Products, Sponsored Brands, and Sponsored Display ads on Amazon, along with ad campaigns on Google and Meta to drive traffic and sales.
How do you optimize Amazon PPC campaigns?
We continuously adjust bids, keywords, and targeting strategies to ensure your campaigns achieve maximum profitability and efficiency.
What metrics do you track in paid ad campaigns?
We track ACoS (Advertising Cost of Sales), ROAS (Return on Ad Spend), CPC (Cost Per Click), and conversion rates to optimize campaigns for profitability.
How do you communicate with clients?
We set up a dedicated Slack channel for daily communication and recurring monthly meetings to review strategy.
Do you provide ad performance reports?
Yes, we provide detailed ad performance reports that include key metrics like sales, ad spend, ACoS, and more, to give you full transparency on your campaigns.
How do you manage paid ads across different platforms?
We coordinate ad strategies across Amazon, Google, and Meta, ensuring a consistent and effective approach to drive traffic and sales from all channels.
Can you handle both product launch and ongoing campaigns?
Yes, we manage ad campaigns for product launches, scaling new products quickly, and for ongoing product performance to maintain long-term growth.
How do you approach budget management for paid ads?
We work within your budget, focusing on efficiency and profitability. Our team ensures every ad dollar is maximized for optimal results.
What is our approach to managing paid ads?
We receive guidance from a brand owner on profitability targets, then we work backwards through their campaigns to ensure they're achieving their efficiency targets.
Can you help reduce ACoS while maintaining sales volume?
Yes, our team specializes in reducing ACoS through continuous optimization of keywords, targeting, and bidding strategies, while still maintaining or growing sales.
Can you manage our Shopify and Amazon store?
Yes, our team is built to manage both channels. We can build and optimize both Amazon and Shopify storefronts. We also have the team to manage ads on Amazon, Google, and Meta.
Brand Operations
What does your brand operations service include?
Our brand operations service includes account health management, inventory forecasting, listing audits, and handling customer support to keep your Amazon account running smoothly.
How do you help with inventory management?
We build and maintain inventory forecasting models to ensure your products stay in stock and avoid costly stockouts, while providing support for FBA and FBM shipments.
Do you assist with customer support on Amazon?
Yes, we handle buyer messages, negative review removal, and customer feedback monitoring to maintain a positive brand image.
What is account health management?
We monitor key account health metrics such as order defect rate (ODR), customer feedback, and performance notifications to ensure your Amazon account stays compliant and healthy.
Can you help fix listing issues?
Yes, we audit and fix any issues with your listings, whether it’s incorrect product information, stranded inventory, or variations not showing properly.
How do you approach inventory forecasting?
We use historical sales data, seasonal trends, and product velocity to create accurate inventory forecasts, ensuring key SKUs remain in stock while minimizing excess inventory.
Do you manage product reviews and feedback?
Yes, we manage and respond to customer reviews and feedback, working to resolve any negative reviews and maintain a high seller rating.
Can you assist with brand registry and trademarks?
Yes, we help brands register for Amazon Brand Registry and assist in trademark registration to protect your brand on the platform.
Social Media
What social media platforms do you manage?
We manage campaigns and content creation on popular platforms such as Instagram, Facebook, TikTok, and YouTube to build brand awareness and drive engagement.
How can social media benefit my Amazon store?
Social media helps drive traffic to your Amazon listings, boosts brand awareness, and creates engagement that can lead to more sales.
Do you create social media content?
Yes, we create engaging, on-brand content including images, videos, and captions that resonate with your target audience and align with your marketing goals.
Can you manage paid social media ads?
Yes, we manage paid social ads on Facebook, Instagram, and TikTok, optimizing for engagement, traffic, and conversions that support your Amazon store.
How do you approach social media strategy?
We start by understanding your brand and goals, then create a content calendar and posting schedule that aligns with your marketing objectives and resonates with your audience.
Do you offer influencer marketing?
Yes, we can provide influencer and affiliate marketing services.
Can you help grow our social media following?
Yes, through consistent posting, engagement strategies, and targeted advertising, we help grow your brand’s social media following and increase engagement.
How do you track social media performance?
We provide performance reports that track key metrics like engagement, follower growth, reach, and the impact of social media on your Amazon traffic and sales.
