ProGo - Protein & Energy Bars
ProGo is a fitness and nutrition brand that’s committed to offer the healthiest and most delicious products that can fuel your success.
The ProGo protein bar is the result of Matt’s frustration (ProGo founder) with the previous market that was out there: whether is the taste, the texture, the recipe, something was always off with other protein bars. Finally, ProGo created a great tasting protein and energy bar. One that doesn’t melt or gets hard as a rock and is made with ingredients that people can actually pronounce.
Before Your eCom Team
The concept of the ProGo brand was still in its infancy, with only the packaging design being established. Little to no brand identity had been developed at this point.
The objective was to first build the grounds of an appealing and coherent brand, to then revamp ProGo’s whole Amazon store, and finally redesign their website. Extensive research was conducted to analyze the competition from various angles, which led to the creation of a brand book, and an Amazon and Website launch strategy.
What did Your eCom Team do?
After an exhaustive research, a strategy was put in place, new photos of the products were taken, and all Amazon creatives (Listing Photos, A+ Content, Brand Store) were designed and optimized successfully.
The new listing photos, compared to the old ones, are more appealing and attractive while also providing more context of the product, the brand and the company. The A+ Content and the Brand Store are now utilized at their maximum potential, keeping the overall visuals consistent but effective.
Listing Photos
Before
After
A+ CONTENT
BRAND STORE
WEBSITE: Product page
Before
After
Why we redesigned the website?
For ProGo, we embarked on a mission to create an exceptional online experience that perfectly aligns with the quality and innovation of the brand’s products.
Elevating user experience: With intuitive navigation, stunning visuals, and enhanced product information, we've made it effortless for ProGo's customers to explore the world of protein bars.
Enhanced product information: We wanted to provide you with a comprehensive understanding of our protein bars, including their ingredients, nutritional value, and benefits.
Connecting with the community: The new design creates a space where you can engage and interact with the ProGo community more effectively, read and share reviews, stay up-to-date with the latest news and promotions.
