Savorease - Creators of the Crispy Melts
Savorease is a brand that aims to improve the eating experience for people who are limited to soft diets. They believe that eating should be enjoyable and satisfying, and their snack supplements are designed to provide a sensory experience that brings joy and health to those who need it.
Their flagship product, Crispy Melts, is a game-changer in the world of soft diets. It is a finger food that dissolves in your mouth, providing a satisfying crunch without compromising on nutrition. With four delicious flavors to choose from, both adults and kids can enjoy the benefits of this innovative nutritious snacks.
Before Your eCom Team
Savorease as a brand had somewhat defined their strategy but lacked the expertise to execute it properly on a visual levels. Dr. Reva, its founder and Crispy Melts’ creator, was looking for a redesign of their packaging (for both adults and pediatric versions) as well as high quality content for their website.
Before Your eCom Team, the brand identity was not representative of the brand actual values or desired feel. The packaging was far from optimized and the product shots were, for the most part, low quality.
Pre-Your Ecom Team
What did Your eCom Team do?
Savorease, after thorough analysis of their brand strategy, aimed to create a new brand identity that not only represented their core values but also catered to their market, target audience, and competitors. The new brand look was documented in a brand book and was applied to all their graphics, including web assets and packaging.
The most important change was the redesign of the packaging for their key product, Crispy Melts, which included 4 flavors for adults with swallowing difficulties and another 4 for the kids in their first steps to solids.
Sell Sheets Design
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Sell Sheets Design
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