Question 1

What channels do you work on?

Accepted Answer

Amazon, Shopify, and TikTok. Whether you need help on one channel or all three, we build a strategy around where your brand is today and where it needs to go. Each channel gets dedicated expertise, not a generalist spreading thin.

Question 2

How does the brand audit work?

Accepted Answer

Share some basics about your brand and we'll deliver a full audit in 1 to 2 days. You'll get a clear breakdown of what's working, what's not, and where the biggest ROI opportunities are. It's yours to keep whether or not you end up working with us.

Question 3

What does the onboarding process look like?

Accepted Answer

Quick and painless. After the audit, we build a custom growth plan and get to work. Most brands are fully onboarded within a week. We handle the heavy lifting. You just need to give us access and answer a few questions about your goals.

Question 4

Do you work with brands at any stage?

Accepted Answer

We work best with brands that already have product-market fit and are ready to scale. Whether you're doing $10K or $1M per month, if you have a great product and want to grow, we should talk.

Question 5

What do we need to prepare before we start?

Accepted Answer

Not much. We'll need platform access (Seller Central, Shopify admin, or TikTok Seller Center), a brief overview of your product line, and your growth goals. We handle the rest. No lengthy onboarding questionnaires or weeks of back and forth.

Question 6

What happens in the first 30 days?

Accepted Answer

The first 30 days are all about quick wins and foundation building. We audit your accounts, identify wasted spend, fix conversion leaks, and launch optimized campaigns. You'll see measurable movement within the first month while we build the systems for long-term compounding growth.

Question 7

Can we start with just one channel and expand later?

Accepted Answer

Absolutely. Many of our clients start with one channel and add others as they grow. The transition is seamless because your team already knows your brand, your margins, and your goals. No re-onboarding, no context lost.

Question 8

How is Your eCom Team different from every other agency?

Accepted Answer

We're a small, senior team. You're not getting passed off to a junior account manager juggling 30 other brands. You work with people who have 5+ years of experience and genuinely care about your growth. We treat your P&L like it's ours.

Question 9

Who will actually manage our account?

Accepted Answer

A senior team. No handoffs, no layers. The people on your strategy call are the same people optimizing your campaigns the next morning. You'll always have a direct line to the people doing the work.

Question 10

Why should we work with one team instead of separate specialists?

Accepted Answer

Because we scope everything around what your brand actually needs. You might start with Amazon ads and find that TikTok is your next big unlock six months later. With us, that expansion is seamless. No re-onboarding, no context lost. And if one channel is all you need, we'll go deep on it.

Question 11

How often will we communicate?

Accepted Answer

As often as you need. Most clients have a weekly or biweekly strategy call plus async communication via Slack or email throughout the week. We're responsive. You'll never feel like you're chasing us for updates.

Question 12

How are strategic decisions made?

Accepted Answer

Collaboratively. We come to every call with data-backed recommendations, but you always have the final say. We explain the reasoning behind every decision so you understand the strategy, not just the tactics. No black boxes.

Question 13

What access do you need to our accounts?

Accepted Answer

We need admin or manager-level access to the platforms we'll be working on. For Amazon, that's Seller Central. For Shopify, store admin access. For TikTok, Seller Center and ad account access. We follow strict security practices and never make changes without your knowledge.

Question 14

Do you handle creative and content, or do we need to provide that?

Accepted Answer

We handle it. From Amazon A+ Content and main images to ad creative for Meta and TikTok, our team produces the creative assets your campaigns need. If you have an existing brand guide or assets, we'll work with those too.

Question 15

How quickly will we see results?

Accepted Answer

Most clients see meaningful movement within 30 to 90 days. We prioritize quick wins early, things like wasted ad spend, listing gaps, and conversion leaks, while building the systems for long-term compounding growth.

Question 16

What kind of results can we realistically expect?

Accepted Answer

It depends on where you're starting, but we've taken brands from flatlined to six figures a month on Amazon, cut acquisition costs in half on Shopify, and scaled TikTok from zero to thousands of orders per week. We'll set honest expectations during the audit.

Question 17

How do you report on performance?

Accepted Answer

Full transparency, always. You'll get regular updates with clear metrics tied to revenue and growth, not vanity numbers. You'll always know what we're doing, why we're doing it, and how it's performing.

Question 18

How do you measure success?

Accepted Answer

The same way you do: revenue, profit, and growth. We track ROAS, ACOS, customer acquisition cost, lifetime value, and margin. Every recommendation we make ties back to your bottom line. We don't optimize for impressions or clicks in isolation.

Question 19

What if results aren't where we want them?

Accepted Answer

We address it head-on. If something isn't working, we diagnose it, explain what happened, and pivot the strategy. We don't hide behind dashboards or blame the algorithm. Transparency and accountability are how we operate. And since we're month-to-month, you're never stuck.

Question 20

Do you share case studies or references?

Accepted Answer

Yes. We have documented results across dozens of brands on Amazon, Shopify, and TikTok. We're happy to share relevant case studies during the audit process so you can see what we've done for brands in a similar position to yours.

Question 21

What Amazon ad types do you manage?

Accepted Answer

All of them. Sponsored Products, Sponsored Brands, Sponsored Display, and DSP. We build full-funnel campaigns that balance discovery, conversion, and retargeting. Every campaign is optimized for profitability, not just spend.

Question 22

How do you approach Amazon organic ranking?

Accepted Answer

We focus on the three things that move rank: indexing, keyword velocity, and conversion rate. That means optimized listings, strategic ad placement on high-value keywords, and creative that converts browsers into buyers. The goal is to earn traffic you'd otherwise pay for.

Question 23

Do you handle Amazon Brand Registry and A+ Content?

Accepted Answer

Yes. We manage the full Brand Registry process, including A+ Content creation, Brand Store builds, and Sponsored Brands campaigns. Strong brand presence on Amazon drives higher click-through rates, better conversion, and long-term customer loyalty.

Question 24

How do you manage Amazon advertising profitability?

Accepted Answer

We optimize for margin, not just ROAS. That means understanding your unit economics, setting bid strategies that account for your true cost of goods, and shifting spend toward keywords and placements that drive profitable sales. Our brands average 3 to 5x ROAS because we stop paying for traffic that doesn't convert.

Question 25

Do you help with FBA operations and inventory?

Accepted Answer

Yes. We handle case management, inventory forecasting, compliance issues, and the day-to-day firefighting that keeps your Amazon account healthy. Account suspensions, listing suppressions, and reimbursement claims are all covered.

Question 26

How do you handle competitive positioning on Amazon?

Accepted Answer

We analyze your competitive landscape using real search data, not assumptions. That includes keyword gap analysis, pricing intelligence, and creative benchmarking. We position your listings to win the consideration set and capture share from competitors who are outspending but under-optimizing.

Question 27

How much does Amazon PPC cost?

Accepted Answer

There is no fixed cost. Amazon PPC costs depend on your category, competition, and bid strategy. Average cost-per-click ranges from $0.50 to $3.00+ depending on the niche. The real question is not how much you spend, but how much profit each dollar of ad spend generates. We optimize for margin, not just clicks.

Question 28

What is TACoS and why does it matter?

Accepted Answer

TACoS stands for Total Advertising Cost of Sales. It measures your ad spend as a percentage of total revenue (organic + paid). A healthy TACoS means your ads are driving organic growth. If TACoS decreases while revenue grows, your organic sales are scaling, which is the ultimate goal.

Question 29

How long does it take to rank on Amazon?

Accepted Answer

It depends on your category and competition, but most products start showing meaningful rank improvement within 30 to 60 days of optimized listings and strategic ad placement. Highly competitive categories may take 90+ days. We focus on compounding gains: each month builds on the last through better conversion rates and review velocity.

Question 30

What is a good ACoS on Amazon?

Accepted Answer

A 'good' ACoS depends entirely on your margins and growth goals. If your profit margin is 40%, an ACoS under 30% means you are profitable on every ad-driven sale. Early-stage products may run higher ACoS to build rank and reviews. Mature products should target 15 to 25% ACoS. We set targets based on your actual unit economics, not industry averages.

Question 31

How do you reduce customer acquisition cost on Shopify?

Accepted Answer

Three levers: better creative, smarter targeting, and higher conversion rates. We test ad creative relentlessly, build segmented audiences based on real purchase data, and optimize your landing pages and PDPs so the traffic you pay for actually converts. Then we layer in email flows so you stop paying to re-acquire customers you already have.

Question 32

What email marketing platform do you use?

Accepted Answer

Klaviyo. It's the industry standard for eCommerce email, and for good reason. We build and manage welcome flows, abandoned cart sequences, post-purchase series, win-back campaigns, and segmented broadcasts. Our clients typically see 30 to 50% of their revenue come from email and repeat buyers.

Question 33

Can you help with Shopify store design or migration?

Accepted Answer

Yes. We handle full store builds, theme customization, and platform migrations. Whether you need a ground-up build or a conversion-focused redesign, we build stores that look great and perform. Every design decision is backed by CRO principles, not just aesthetics.

Question 34

What does your CRO process look like?

Accepted Answer

We start with data, not guesses. We audit your analytics, heatmaps, and checkout funnel to find the biggest drop-off points. Then we run structured tests on headlines, layouts, PDPs, and checkout flows. Small improvements compound. A 15% lift in conversion rate means 15% more revenue from the same traffic.

Question 35

How do you build a repeat buyer strategy on Shopify?

Accepted Answer

Repeat buyers are where the real margin lives. We build post-purchase email flows, loyalty triggers, and subscription offers that turn one-time buyers into long-term customers. The goal is reducing your dependency on paid acquisition by growing the revenue you earn from customers you already have.

Question 36

What paid advertising platforms do you manage for Shopify brands?

Accepted Answer

Primarily Meta (Facebook and Instagram) and Google Ads, including Search, Shopping, and Performance Max. We build creative-first campaigns with strong hooks, test multiple angles, and scale what works. Every dollar of spend is tracked back to real revenue.

Question 37

How much should I spend on Shopify ads to start?

Accepted Answer

We recommend a minimum of $3K to $5K per month to generate enough data for optimization. Lower budgets can work for testing, but you need volume to make informed decisions about creative, audiences, and landing pages. We will be upfront about what budget makes sense for your goals and margins.

Question 38

What is a good conversion rate for a Shopify store?

Accepted Answer

The average Shopify store converts at 1.5 to 2%. Top-performing stores hit 3 to 5%+. The biggest factors are product page quality, site speed, trust signals, and checkout experience. We focus on systematic CRO to push your conversion rate higher, because every percentage point means more revenue from the same traffic.

Question 39

How fast can you get our TikTok Shop live?

Accepted Answer

Under 30 days. We handle the full setup: shop registration, product listing optimization, payment and shipping configuration, and initial ad campaigns. Most brands are live and generating sales within the first month.

Question 40

How do you find and manage TikTok affiliates?

Accepted Answer

We recruit creators who actually move product, not just rack up views. Our process includes outreach, commission structure setup, sample coordination, and ongoing performance management. We track which creators drive real sales and double down on what works.

Question 41

What TikTok ad formats do you use?

Accepted Answer

Spark Ads, In-Feed Ads, and Shop Ads. Spark Ads amplify organic content that's already performing. In-Feed Ads drive awareness at scale. Shop Ads convert viewers directly into buyers. We manage spend against real ROAS targets, not vanity metrics like views or likes.

Question 42

Do we need to create our own TikTok content?

Accepted Answer

Not necessarily. We work with a network of UGC creators and affiliates who produce content for your brand. If you have an in-house content team, we'll collaborate with them. If not, we'll source creators and manage the entire content pipeline.

Question 43

Is TikTok Shop worth it for our brand?

Accepted Answer

If you sell a physical product under $100 with visual appeal, TikTok Shop is one of the highest-ROI channels available right now. The platform is still in its early growth phase, which means lower CPMs, less competition, and massive organic reach. The brands that move first will own the space.

Question 44

How does TikTok Shop search and SEO work?

Accepted Answer

TikTok Shop has a built-in product search engine that works similarly to Amazon. Product title keywords, descriptions, and category relevance all affect where you appear. We optimize every listing for TikTok's search algorithm so you capture purchase-intent traffic in addition to algorithm-driven discovery.

Question 45

What commission rate should I offer TikTok affiliates?

Accepted Answer

Most successful brands offer 15 to 25% commission on TikTok Shop. Higher commissions attract better creators and more content volume. We help you find the right rate based on your margins and competitive landscape. The math usually works because creator content also drives organic discovery.

Question 46

How does your pricing work?

Accepted Answer

Every engagement is custom-scoped to your brand's needs, goals, and channels. We don't sell cookie-cutter packages. After the brand audit, we'll walk you through exactly what we recommend, what it costs, and why. No surprises, no hidden fees.

Question 47

Do you require long-term contracts?

Accepted Answer

No. We don't lock anyone in. We work month-to-month and earn your business every 30 days by delivering results you can see. Most clients stay for years because the numbers speak for themselves, not because of a contract.

Question 48

Is there a minimum ad spend requirement?

Accepted Answer

We don't enforce a strict minimum, but we do need enough budget to generate meaningful data and results. For most channels, that's at least $3K to $5K per month in ad spend. We'll be upfront during the audit about what budget makes sense for your goals.

Question 49

What's included in your management fee?

Accepted Answer

Everything. Strategy, campaign management, creative production, reporting, and ongoing optimization. We don't nickel-and-dime for ad creative, listing updates, or extra calls. You get a full-service team, not a menu of add-ons.

Question 50

How does pricing scale as we grow?

Accepted Answer

As your revenue grows, your investment grows with it, but your margins improve. We structure pricing so that as we scale your brand, your return on investment increases. The more we grow together, the more efficient the partnership becomes.

Question 51

What specific deliverables are included in your service?

Accepted Answer

Every engagement includes clearly defined deliverables for each service area. For example, Amazon PPC includes campaign strategy, bid optimization, TACoS and ACoS reporting, and competitive conquesting. Shopify includes ad creative production, Klaviyo flow setup, CRO testing, and conversion reporting. You'll know exactly what you're getting before we start.

Question 52

What is your response time?

Accepted Answer

Within 24 hours of any inquiry. We don't disappear after onboarding. Whether it's a strategic question, an urgent account issue, or a quick update, you'll hear back the same day or the next morning. Most clients communicate with us daily via Slack.

Question 53

What does the first two weeks look like?

Accepted Answer

The first two weeks are dedicated to your full brand audit and strategy buildout. We analyze your current performance, competitive landscape, and every opportunity across your channels. By the end of week two, you'll have a clear growth plan with prioritized actions and measurable targets.

Question 54

Can I see a full scope of service before we start?

Accepted Answer

Yes. We provide a detailed scope of service document for every channel we manage. It outlines every service area, key deliverables, expected outcomes, our process, and engagement terms. You'll know exactly what you're getting and what to expect at every stage.

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