Free Tools

Tools built for eCommerce brands.

Calculators, planners, and checklists to help you make smarter decisions about your Amazon, Shopify, and advertising strategy.

Start here: understand your margins by channel

Amazon

Amazon Unit Economics

Full per-unit cost breakdown: COGS, referral fee, FBA, returns, and ad spend. See operating profit vs net margin.

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Shopify

Shopify Unit Economics

Calculate true profit per unit: COGS, shipping, payment processing, returns, and ad spend. Operating vs net margin.

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TikTok

TikTok Unit Economics

TikTok Shop margins: referral fee, payment processing, fulfillment, affiliate commission, and ad spend per unit.

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Advertising

ROAS Calculator

Calculate your return on ad spend instantly. Enter your ad spend and revenue to see ROAS, net profit, and break-even point.

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Amazon

FBA Fee Calculator

Estimate your Amazon FBA fees, referral fees, and net profit per unit. Supports all major product categories.

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Shopify

Shopify Profit Calculator

Calculate your true Shopify profit per unit after COGS, shipping, ad spend, and platform fees.

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Advertising

Ad Budget Planner

Plan your monthly ad budget based on revenue goals, expected ROAS, and average order value. Includes 3-12 month projections.

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Optimization

Listing Audit

Score your Amazon or Shopify product listing across 23 optimization criteria. Get an instant grade and action items.

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Amazon

PPC Bid Calculator

Calculate your maximum CPC bid based on target ACoS, conversion rate, and selling price. Optimize your Amazon PPC campaigns.

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Analytics

LTV Calculator

Estimate customer lifetime value from order value, purchase frequency, and retention. See your LTV:CAC ratio and payback period.

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Analytics

Break-even Calculator

Find your break-even point in units and revenue. Factor in fixed costs, variable costs, and ad spend to know when you profit.

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Optimization

CVR Calculator

Calculate your conversion rate, revenue per session, and cost per conversion. Benchmark your store's performance instantly.

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