ROAS Calculator

Start by entering your monthly ad spend and the revenue generated from those ads. The calculator instantly shows your ROAS, which tells you how many dollars you earn for every dollar spent on advertising.

For a more complete picture, add your total cost of goods sold (COGS). This unlocks your Net ROAS, which factors in product costs and shows whether your ad campaigns are actually profitable after fulfillment.

If you enter your total order count, you will also see your CPA (cost per acquisition), which is critical for understanding how much you are paying to acquire each customer.

The break-even ROAS tells you the minimum ROAS you need to cover your costs. Any ROAS above that number means profit. Any ROAS below means you are losing money on every sale.