Free Tool
Product Listing Audit
Score your Amazon or Shopify product listing across 23 optimization criteria. Check each item to get your score and identify gaps.
Listing Score
Title
0/5Images
0/5Bullets & Description
0/5Backend & SEO
0/4A+ Content & Rich Media
0/4How to Use This Listing Audit
Open your product listing in a separate tab and go through each checklist item. Check the box if your listing meets the criteria. Your score updates in real time, giving you an instant snapshot of listing health.
The checklist is organized into five categories: Title, Images, Bullets & Description, Backend & SEO, and A+ Content. Each category has its own progress bar so you can see which areas need the most attention.
A score of 81-100 is Excellent and means your listing is well-optimized. 61-80 is Good with room for improvement. Below 60 means there are significant opportunities being left on the table.
Focus on the unchecked items as your optimization to-do list. Start with images and title since those have the highest impact on click-through and conversion rates.
Frequently Asked Questions
What makes a good Amazon product listing?
A high-converting Amazon listing has a keyword-rich title, 7+ high-quality images (including infographics and lifestyle shots), benefit-driven bullet points, complete backend search terms, and A+ Content with brand story and comparison modules. This checklist covers all 23 key criteria.
How do I optimize my product listing for more sales?
Start with images: listings with 7+ images see significantly higher conversion rates. Then optimize your title to include the primary keyword in the first 80 characters. Write bullet points that lead with customer benefits rather than technical specs. Finally, add A+ Content to increase time on page and reduce returns.
What are Amazon backend search terms?
Backend search terms are hidden keywords you can add in Seller Central that help your product appear in search results without cluttering your visible listing. You have 250 bytes to include synonyms, alternate spellings, and related terms that customers might search for.
Does A+ Content really improve conversions?
Amazon reports that A+ Content can increase sales by 3-10% on average. The most effective A+ Content includes a brand story module, a product comparison chart (great for cross-selling), and rich media like video. The Brand Story section also appears above the fold on mobile.
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