What Is Email Revenue and Why Does It Matter?
Email marketing is the highest-ROI channel for eCommerce brands. Unlike paid ads where you pay for every click, email lets you reach your existing audience at near-zero marginal cost. Klaviyo reports that brands earn an average of $36 for every $1 spent on email.
This calculator helps you estimate campaign revenue based on your current metrics. It models the funnel: list size to opens, opens to clicks, clicks to conversions, conversions to revenue.
Use it to set realistic goals, identify bottlenecks in your email funnel, and quantify the revenue impact of improving each metric.